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We empower creative entrepreneurs and mission-driven businesses with bold, authentic design that creates meaningful connections and inspires change—one brand at a time.
Building brands that get noticed and drive results
/wit-bō/ or /wit-🎀/ (*acronym*)
Stands for: Wear it in the best of health.
what the f*ck is wiitboh?
Ok, but first
let's work together
We specialize in custom branding and web design for service providers, personal brands, creatives, and small businesses who want to stand out and connect with their dream clients. Together, we’ll transform your vision into a brand that feels true to you and helps grow your business with clarity and confidence.
Our name, Wiitboh, comes from a phrase close to our hearts: “Wear it in the best of health,” a sentiment Amy’s grandmother lovingly shared whenever someone had something new to show off. For us, this phrase isn’t just about fashion; it’s a way of life. It’s about owning your brand—your website, your voice, your vibe, your personality—with pride, confidence, and authenticity.
about wiitboh
The Story
the woman that inspired it all
the woman that inspired it all
Bascially we believe you should be a good person to everyone
let's work together
We value honesty and inclusivity, creating designs that balance bold confidence with a sharp, fresh perspective.
Authenticity & Edge
Every brand and website is custom-crafted to fit your unique goals, vision, and vibe.
Bespoke Design
What we care about
Design without purpose is just decoration. Every decision we make is grounded in strategic thinking and created to deliver real results.
Style & Strategy
work with me
Hi, I’m Amy – your resident multi-hyphenate: art director, brand designer, and hair stylist. I’m passionate about design, beauty, fashion, pop culture, Lady Gaga, and TV. I thrive on helping entrepreneurs and small businesses build brands that exude their vibe, stand out, and most importantly, deliver results—and that’s exactly why I started Wiitboh Studio.
Blending my passions with a mission to empower badass bosses is my sweet spot. Whether it’s crafting a bold brand identity, designing a killer website, or refining the details that bring a project to life, I’m all about finding creative solutions that leave a lasting impact.
With 7+ years of experience in branding, design, and marketing, I’ve worked with teams at Shake Shack, HeyMama, Civic Nation, When We All Vote, and more. I hold a BA in art, focusing on photography, digital art, and art history from Elon University, and later pursued graphic design at Shillington. Oh, and I also spent a decade in the salon industry—managing a luxury spa in Princeton, NJ, cutting hair at Cutler Salon in NYC, and working backstage at New York Fashion Week for almost 10 years.
Now based on the beaches of Delaware but grounded in my NJ/NY roots, I’m fueled by a passion for social justice, creative expression, and connecting with kind, talented people.. and I of course have a sweet spot for salon owners and beauty pros.
The designer behind the brand
—Dan, Xiphos Partners
“Amy is the best designer we’ve ever worked with”
they tell it like it is
Wiitboh Studio LLC
